Hidden categories, revealed
Google only shows one category on a listing. GBP Spy shows the primary category and every secondary category for each business in the results, with a count of how many are hiding extra categories.
Chrome extension for local SEO
See the hidden categories behind every pin in the local pack.
GBP Spy adds a layer to Google Maps that shows every business's primary and secondary categories, photo count and website, right in the results. Compare any profile against the top 3 in one click, then export the list to CSV or save a client-ready PDF audit.
Works on google.com/maps, google.co.uk/maps and other Google regional domains.
GBP Spy auditCompare vs Top 3
Example Plumbing Co. ★ Plumber
| Metric | This | Top 3 avg | Gap |
|---|---|---|---|
| Star rating | 4.9 | 4.7 | +0.2 |
| Reviews | 43 | 110 | −67 |
| Categories | 1 | 2.7 | −1.7 |
| Photos | 51 | 45 | +6 |
Category opportunities
Gas engineerCentral heating serviceBoiler repair
Illustrative example data
Built for people who audit local listings all day
Compare vs Top 3
One click lines a profile up against the three businesses ranking above it: rating, review count, categories used, website and photos, with the gap on each.
Category opportunities
See the categories the top 3 are using that your client's profile is missing. Often the quickest local ranking win there is.
Client-ready PDF audits
Print or save the comparison as a clean PDF, branded with your agency name on Pro, to drop into a pitch, onboarding audit or monthly report.
Export to CSV
Export the whole results list with rank, business name, primary and secondary categories, rating, reviews and phone. Ads are flagged so they don't skew your rankings.
Right inside Google Maps
Works on google.com/maps, google.co.uk/maps and other Google regional domains. No separate dashboard, nothing new to learn.
Who it's for
- Local SEO freelancers checking a client's competitors before a pitch.
- Agencies running GBP audits across many locations.
- Business owners who want to know why someone else sits above them in Maps.
Pricing
Free Starter
£0
- Unlimited primary and secondary category badges on every listing
- 3 free Compare vs Top 3 audit PDFs and CSV exports (total)
Pro Monthly
£6.99 / month
about $9 / month
- Unlimited one-click CSV lead exports
- Unlimited Top 3 vs You client audit PDFs
- Your agency name on PDF reports
- Cancel any time
Best seller
Founding Member Lifetime Pass
£29 one-time
about $39 one-time
- Everything in Pro, forever
- No monthly subscription
- Use on up to 3 Chrome browsers
Prices include VAT where applicable. US dollar prices are approximate. Payments are processed securely by Lemon Squeezy, our merchant of record.
Questions
Which browsers does it work in?
Google Chrome and other Chromium-based browsers that support Chrome Web Store extensions.
Is it affiliated with Google?
No. GBP Spy is an independent tool and is not affiliated with, endorsed by or sponsored by Google. Google, Google Maps and Google Business Profile are trademarks of Google LLC.
Does it send my data anywhere?
No. Captured businesses, settings, CSVs and PDFs all stay in your browser. There are no analytics or tracking. The only outside call is a licence check with Lemon Squeezy if you enter a Pro key. Full details are in our privacy policy.
What is the Lifetime Pass?
A one-off payment for permanent Pro access on up to 3 Chrome browsers, with no monthly bill. Founding member pricing may change for later buyers.
Can I cancel?
Yes, at any time from the link in your purchase email. You keep access until the end of the period you've paid for. See our refund policy.
How do I get help?
Email gbp-spy@leanstrategy.guru and we'll get back to you within two working days.